The 10 commandments of online dating and more.

The only dating blog about men, women and how to market yourself.

I read the paper. I watch current affairs. I faithfully follow Steven Colbert.  Basically, I do my homework. Once I’m done though,  I play. I scope out dating sites, read dating profiles and scan the cheesiest online dating ads. I also read all kinds of articles that give relationship advice to men and women. Imagine how riveting I am at a dinner party?

Men's Health Mag

Online dating advice for men

I recently came across The Ten Commandments of Online Dating, an article in Men’s Health Magazine.  I say “amen” to all ten. In fact, if men don’t follow the 10th one, their lives will likely be turned into a living hell. Have a read and you’ll see what I mean. In addition to the commandments listed, I’d like to add three of my own: 1) Don’t post pictures of your motorcycle unless you’re riding it 2)  Don’t hide your baldness under hats 2) Don’t (incomprehensibly) lift up your shirt to show off your abs.

Online dating advice for women

I was scanning bettyconfidential.com, one of my favorite relationship sites, when I came across a brilliant article on online dating. It was written brilliantly (did I mention that already?) for women. The writer is highly-intelligent, entertaining, dynamic – I just can’t think of enough great adjectives to describe her. I bet she’s the envy of nobel pea…oh who am I kidding. I wrote the article. Diva. Downer. Which online dating personality are you? I hope you love it as much as I clearly do!

Cheesy online dating ads

I see many painful ads out there and can’t keep the burden all to myself. Here’s a little roundup of claims I’ve seen:

• Ladies find rich men looking for their princess!
• How to make a man fall in love with you with this easy guide!
• Chat with Asian girl. Farewell to singleness!
• Learn the secret psychology to make her fall in love!

There are many more out there, many much cheesier,  and many  more outrageous. However,  I became distracted by the fact that my gum lost its flavor. Yes, that’s all it took. Lame ads bore me.  By the way, you’ll note that all these ads use exclamations – the print ad equivalent of a laugh track. In fact,  a good ad strategically delivers a message that elicits an emotion without the help of special effects.

What single men and women can learn from good advertising

The following two ads are brilliant at telling a vivid story using simple visuals and few words. A good ad, like a good online dating profile, doesn’t rely on adjectives or long drawn-out copy to elicit a response. All it takes is choosing the elements with care and deliberation, then having the discipline and courage to go forth with them despite the fact that other ads are not nearly as bold or eye-catching.  That’s how to get noticed and deliver the message you want – whether it’s serious or funny.

On a final note I have fun writing tweets and blogs, but my real love is crafting online dating profiles – and I take each one seriously. Have a look at both the online dating profile samples, as well as my LinkedIn profiles samples and see for yourself. With 20+ years as an ad writer and marketing expert, I’m trained to get my clients noticed. Get started by completing the online personality quiz. It’s the first step to a great online dating profile. The second step  is to hire me.

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